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Levi’s CEO Michelle Gass hopes to ring up more sales to women
NBC News

Levi’s CEO Michelle Gass hopes to ring up more sales to women

From the gold miners of the 1840s to Apple CEO Steve Jobs, Levi Strauss has been the denim brand of choice for iconic American entrepreneurs for nearly two centuries — most of them male. The company is now trying to tilt that demographic mix in the opposite direction. If there was one major gap in L...

Get a Rare Look Inside Levi’s Denim Research Lab
NBC News

Get a Rare Look Inside Levi’s Denim Research Lab

In 1873, Levi Strauss and Company crafted their first pair of blue jeans and the brand has defined American style for 150 years. The company’s first female CEO, Michelle Gass, sits down with TODAY’s Savannah Sellers to discuss the company’s legacy and evolution, speak out on the use of artificial in...

Bonnie Tyler, Legendary ‘80s Pop Singer, Dies at 75
NBC News

Bonnie Tyler, Legendary ‘80s Pop Singer, Dies at 75

Legendary ‘80s pop singer Bonnie Tyler has died at 75-years-old after weeks in the hospital. Tyler’s iconic ballad, “Total Eclipse of the Heart” reached No.1 on the charts in 1983 and she followed up on its success one year later with another hit, “Holding Out for a Hero.”

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